Online has open doors for business to thrive and has changed the way customers shop. Now, a customer will research reviews before they decide to buy, because they trust in another buyer’s review as if it was a personal recommendation from a dear close friend or relative.
It’s because of this modern day shift that new trendy brands like Fabletics are able to capitalize on customer behavior by using review advertising strategies.
In fact, after their launch in 2013, Fabletics has expanded to over 200% to more than $230 million in profits and over 1 million subscribing paying members.
The Corporate Marketing Officer of TechStyle Fashion Group, Shawn Gold, believes that much of Febletics success is due to the brand embracing their reviews as much as the crowd that writes them.
They know that reviews are a valuable asset to their business, since they can directly impact sales, increase shoppers, and builds more loyal relationships with customers.
Public Opinion and Reviews Can Make or Break a Business
What comes down to is people don’t really trust in the traditional marketing techniques anymore and instead feel more secure, confident, and trusting relying on the opinions of fellow shoppers, like themselves.
A survey study states that 84% of everyday people put faith in reviews as much as they would take advice from a friend or family member. 50% have also stated that they regularly check reviews before purchasing and 60% say that negative reviews have made them not want to use a business’s service.
With websites like Yelp and Trustpilot, the world of the internet is relying on reviews more than ever, and people are not only visiting these popular sites to post a review but also doing their own research.
In fact, Yelp’s reviews have grown by 26% and have gained 22% more app users than the previous year and Trustpilot, a company that has gone beyond 30 million reviews of over 160,000 companies, has seen a 95% growth in customer retention rate.
This means that real reviews are what grows businesses and if a brand is smart enough they will leverage it to their advantage.
It’s no longer about what the business says about the brand but what the consumers have to say about the brand.
Kate Hudson, the beautiful actress from Almost Famous and How to Lose a Guy in 10 Days has celebrated at the Beverly Hills Hotel alongside pop star Demi Lovato for the successful launch of the very first Fabletics collaboration.
Fabletics has been a fashion athleisure band that has inspired and empowered woman to be the best version of themselves but it wasn’t always the fashionable, affordable, high-quality athletic company as it is today.
Since it was founded in 2013, both founders, Don Ressler and Adam Goldenberg knew they needed to make a change in their business but they needed help.
That is when Kate Hudson came into the picture. She embodied the same mentality that they wanted to see in their own brand, that fun, approachable, yet extremely active attitude in life.
Take this quick fun quiz here and find out what Fabletics fashion you get!