Kate Hudson knows how to do one thing very well when it comes to Fabletics. She knows how to build customer relationships. This is something that Jeff Bezos has never been able to really do. This is not something that other companies have done with a tremendous amount of success. Kate Hudson has used her celebrity status and her general likability to make people much more aware of the brand that she has established.
Many people can only assume that athletic clothing is booming because there are so many people that are interested in working out. It is true that 24 hour gyms are popping up everywhere. These women that are joining these gyms must have a great amount of clothes to go to the gym regularly, and that is where Kate has tapped into the customer relationships. She is building a brand and actually giving people access to the things that she likes. With all of the things like the buzz worthy comical “See Through” Fabletics commercial Kate Hudson is building customer relationships. She is letting people see her personality through the Fabletics brand.
With her data metric partners behind the scenes it appears that Kate has even better insight on how she can relate to her customers. She can truly see customer preferences and make better decisions on what she wants to bring to this company.
Fabletics has become type of brand that actually caters to a large number of consumers that are looking for a more personalized style. This is the reason that Kate has been in partnerships with people like Demi Lovato. She wants a chance to bring this brand to customers that were looking for something that actually fits their personalities. That’s why she puts her own pics of her favorites on the website as well.
Her ability to build these customer relationships as she personalizes the brand keeps people coming back for more. She has developed a way to stay relevant, and this is going to be the thing that really makes Fabletics stand out from the rest. As the brand grows it appears that more people are interested in really getting to know how they can stay connected as their athletic clothing needs change.
Kate has been able to keep her customers happy by presenting a diverse amount of options for clothes. This is something that people can appreciate from her as well. These are the things that have made Fabletics a company to watch. When a company that only sells athletic clothing to women has been on track to make more than $600 million in the course of one year executives cannot help but to pay attention to it. People that are interested in investing cannot help but to keep an eye on it and wait for it to go public. It has become just this big within the last decade. This increased brand awareness makes it possible for Hudson to build a better marketing platform for Fabletics with her loyal customers.